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Digitisation is big challenge: IBF

Published on : September 29, 2012
Digitisation is big challenge: IBF

 Mumbai:The Indian Broadcasting Forum ( IBF) considers the process of digitisation the biggest challenge facing the broadcasting industry, but its timely and phased implementation is a prime concern, a top official said here Saturday.

The new IBF president Man Jit Singh said: "With very little time left for implementation, the IBF must take the lead on the issue."

Digitisation is scheduled to come into effect Oct 31 in the four metros: MumbaiDelhiKolkata and Chennai.

Chalking a new road map for IBF, the new president urged the industry body to "become a more robust and representative forum where every broadcaster is encouraged to come up with innovative ideas to drive the industry forward." click here
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